The CRM and e-commerce solution SAP® Customer Experience (CX)

With the SAP^® Sales solution, you can optimally manage your customer relationships, identify sales opportunities early on and thus increase your revenue. Customer data and evaluations can be accessed and updated in real time, regardless of location or device. This ensures that your internal and external sales teams always have the right information at their fingertips to conduct successful sales talks. Your sales staff can quickly configure complex products using the CPQ (Configure, Price and Quote) component.

With the SAP^® service solution, you can offer your customers fast service at any time via channels such as hotlines, email, chat or social media. All customer enquiries are collected at a central point, giving your service staff access to all important information. Your service technicians can now access the system while on the move. With the help of numerous analysis and reporting functions, you also have real-time insight into all important performance indicators of your service team.

The Customer Data Cloud promotes a trusting business relationship by giving customers greater transparency and control over their personal data. The Customer Data Cloud is the only cloud solution that meets local and regional data protection requirements by seamlessly linking front and back office.

Get a comprehensive view of your customers, products, and orders, and use SAP^® Commerce Cloud to understand what your customers want at each stage of the customer journey and target them specifically. The diverse omnichannel functions give your customers the opportunity to access information about products, the company or retailers anytime, anywhere and on any device.

With the SAP^® marketing solution, you can find out what motivates your customers, obtain detailed customer information, and use this to identify requirements and market trends. With the help of a personalised customer approach, you can increase your conversion rate and customer loyalty. At the same time, you always retain control over your marketing activities, budgets, and expenditure.