CRM consulting for Telekom

CRM software is important because it enables companies to maintain a central database containing all customer information that is easily accessible. This improves customer communication, increases the efficiency of the sales team, boosts customer satisfaction and loyalty, and supports the analysis of business data for strategic decision-making. Telekom offers a comprehensive, customised service for setup, operation, data migration and employee training – all from a single source.

CRM software is important because it enables companies to maintain a central database containing all customer information that is easily accessible. This improves customer communication, increases the efficiency of the sales team, boosts customer satisfaction and loyalty, and supports the analysis of business data for strategic decision-making. Telekom offers a comprehensive, customised service for setup, operation, data migration and employee training – all from a single source.

Typical CRM functions include contact management, sales automation, marketing automation, customer service and support, reporting and analytics, and integration with other business applications such as email, calendars and social media. Telekom works with leading CRM software providers that offer maximum flexibility through customisable modules and applications.

Operational CRM management encompasses the automation and support of daily customer-related business processes in sales, marketing and customer service.

1. Sales force automation (SFA) encompasses technologies and processes that support the sales process, from lead management and opportunity management to the management of customer information and interactions. Integration with an ERP system supplements this data with financial and operational information.
2. Marketing automation uses software to execute and manage campaigns, including email marketing and customer group segmentation.
3. Customer service automation improves customer service through helpdesk systems, self-service portals and knowledge bases.
4. Customer data management (analytical CRM) encompasses the collection, storage and analysis of all relevant customer information to ensure data quality and support decision-making processes. This improves the identification of cross-selling potential.

Telekom ensures that CRM is seamlessly integrated into existing business processes and helps to adapt and scale solutions to keep pace with company growth or fully exploit the opportunities offered by e-commerce.

Email templates ensure consistent and efficient communication, while automated emails send important messages such as welcome and order confirmations at scheduled times. Functional enhancements such as to-do lists ensure that users receive optimal support in their day-to-day business. Personalisation and dynamic content increase engagement and satisfaction through customised messages. Email marketing campaigns benefit from targeted segmentation and A/B testing for optimisation. Drip campaigns continuously build relationships through sequential emails. Integration with email clients ensures seamless synchronisation and centralised management. The use of artificial intelligence as a co-pilot ensures simple and intuitive usability.

Email addresses, email programmes and email correspondence are indispensable components of a successful CRM system. By making targeted use of these elements, companies can strengthen their customer relationships and increase their marketing effectiveness. Social CRM expands CRM software by integrating social media components. Social CRM encompasses the use of social networks and platforms to interact with customers and collect valuable data.

Choosing the right CRM (customer relationship management) software depends on various factors, such as the specific needs of the company, the size of the company, the budget and the desired functions. Telekom offers free consultations with experts to help you find the CRM system that best suits your needs.

The advantages of implementing a CRM system include improved customer relationships, increased efficiency and productivity, better data collection and analysis, personalised customer communication and, ultimately, increased sales and business growth.

A cloud solution offers significant advantages such as flexibility and scalability, as you can adjust and expand resources as needed without additional hardware costs. It is cost-effective thanks to low initial investment and usage-based billing. Accessibility and mobility enable employees to access the system from anywhere and at any time, which is particularly advantageous for remote work and field staff. Automatic updates and maintenance by the provider relieve the IT department and ensure continuous improvement. High security standards and compliance ensure the protection of sensitive data. In addition, a cloud-based CRM system can be easily integrated into other applications, enabling seamless collaboration between different business functions. Telekom supports companies in implementing and utilising these advantages to optimise their business processes and ensure long-term success.

Telekom's CRM solutions offer high expandability thanks to their modular architecture, which allows specific functions and modules to be added as needed. They support extensive customisation, integration with a wide range of applications, and offer marketplaces for additional apps. Developer-friendly APIs and SDKs facilitate the development of tailor-made solutions. The tools are scalable and offer advanced automation and AI functions. They also enable the development of fully customised applications to meet the individual requirements of companies.

Introducing a customer relationship management system without a prior CRM strategy is like building a house without a plan. A well-thought-out CRM strategy ensures that the CRM system is used effectively and efficiently, supports business objectives, covers the customer journey and offers long-term benefits. It helps to optimise integration into existing processes, ensure data quality, promote user acceptance and implement a scalable solution.

1. Objectives and focus: With a clear strategy, you can identify specific goals such as improving customer satisfaction and optimising internal processes.
2. Adaptation to business processes: A well-defined strategy enables seamless integration of the CRM system into existing processes.
3. Data management and quality: Data quality is ensured through standards and processes for data management.
4. User acceptance and training: Change management measures and training courses promote acceptance and use of the system.
5. Long-term planning and scalability: A strategy helps to assess future requirements and design the system flexibly.
6. Performance measurement and KPIs: Use defined KPIs to monitor the performance of the CRM and evaluate the success of the strategy.

Telekom is your reliable partner for developing and implementing your customer relationship management strategy. With our many years of experience and tailor-made solutions, we help you reap the full benefits of your CRM system and lead your company successfully into the future.

The implementation time for a CRM system can vary greatly depending on the complexity of the system, the size of the company and specific requirements. In general, implementation can take anywhere from a few weeks to several months. Telekom supports you in making this process as smooth as possible for the introduction of the software.

The success of a CRM system can be measured using various metrics, such as customer retention rate, sales revenue, customer satisfaction, time savings in business processes and reporting accuracy. Telekom offers comprehensive support and analysis tools to maximise the success of your CRM system and software.

Telekom's CRM solutions ensure data protection compliance in accordance with the GDPR through various measures. They offer features such as recoverable backups and integration with central systems, keeping data secure and centralised. There is the option of hosting data locally on-premises, which is relevant for organisations with strict data protection requirements, and free backups and API access to customer data are provided. Agreements on commissioned data processing were introduced at an early stage and comprehensive documentation on security and data protection measures was provided.