What role does the IP address play in my business success?

A basic distinction is made between dynamic and fixed IP addresses. Every time an Internet-enabled device, such as a router, establishes a connection to the Internet, it is assigned a new, dynamic IP address. These are changed at regular intervals, for example every 24 hours. Fixed IP addresses, on the other hand, are only assigned once and do not change unless the owner initiates a change. Why should they? As a result, potential customers would no longer be able to access a company's website, for example. The same applies to servers or network printers, which normally also have a fixed IP address.

Continuity and reliability are key factors for success in business. This includes ensuring that a company's website is always accessible at the same URL. It also means ensuring that all of a company's Internet-enabled devices communicate without errors. Both of these things are guaranteed by a fixed IP address. But a fixed IP address is also an advantage in the home office, as it allows servers in the home network to be accessed via the Internet and enables the end devices of virtual workstations to recognise each other by means of a constant number.

For example, anyone who uses their own server structure and wants to access routers or network printers from anywhere, anyone who needs access to data and services from any location, or anyone who has multiple company locations or changing work locations (office, home office, branch office) has sufficient reasons for a fixed IP address.

A fixed IP address therefore has several advantages:

• Continuity: With a static IP address, your connection to your network remains constant. You don't have to worry about your IP address changing, which is especially important if you use remote connections or services that require a constant connection.
• Reliability: A fixed IP address allows you to easily identify and address servers and other network devices. This is particularly important for services such as email servers, FTP servers or VPN access, where a stable connection must be guaranteed.
• Easy configuration: With a static IP address, you can configure your network devices and services more easily. You don't have to worry about the IP address changing and possibly having to adjust all settings.
• Security: A fixed IP address also facilitates the implementation and management of security measures such as firewall rules or access control lists. You can block certain IP addresses or only grant access to specific IP addresses.
• Remote access: A static IP address makes it easier to access your home or office network from outside. This can be useful if you need to set up remote workstations or access files or services when you are not on site.